Firoz Merchant, a prominent Indian businessman and philanthropist based in the UAE, has garnered widespread recognition for his extraordinary act of generosity: donating Rs 2.5 crore (AED 1 million) to secure the release of 900 prisoners from jails across the UAE. This compassionate gesture, made as a pre-Ramadan initiative, underscores Merchant’s commitment to humanitarian causes and his belief in second chances.
Merchant is the founder and chairman of Pure Gold Jewellers, a leading jewelry retailer in the Middle East. His entrepreneurial journey began when he moved to Dubai from India in 1986 with just Rs 500 in his pocket. Through hard work, perseverance, and a keen business acumen, he built Pure Gold into a multi-million dollar empire. Today, the company boasts over 125 stores across 10 countries, making it one of the most successful jewelry brands in the region.
Merchant’s philanthropic endeavors extend beyond his business success. In 2008, he founded “The Forgotten Society,” an initiative dedicated to helping prisoners who are unable to pay their debts or fines. Through this initiative, Merchant has facilitated the release of over 20,000 prisoners from various nationalities, including Indians, by paying off their debts andproviding them with airfare to return to their home countries.
Merchant’s compassion for those in need led him to contribute to correctional institutions to release prisoners belonging to various nationalities jailed in the UAE due to non-payment of debts. In one instance, he spent 1 million US dollars (3.8 million dirhams) to free prisoners, paying 150,000 dirhams for the release of 132 prisoners from Ajman Central Jail. He also extended financial aid to Ajman Police for a policeman’s medical treatment. In recognition of his philanthropic efforts, Merchant was awarded the “Community Service Medal & Award” by Lt. General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior of the UAE.
Merchant’s compassion and generosity stem from his belief that everyone deserves a second chance in life. He recognizes that many prisoners are incarcerated due to financial constraints and are unable to afford legal representation or pay their debts. By offering financial assistance and support, he empowers these individuals to rebuild their lives and reintegrate into society.
In addition to his work with prisoners, Merchant has also supported educational initiatives, signing an agreement with the University of Fujairah to provide scholarships to needy Emirati female undergraduate students.
Merchant’s philanthropic work has earned him numerous accolades and awards. He has been recognized as one of the most influential Indians in the Gulf region and has received several awards for his humanitarian efforts. He is also a board member of Dubai Diamond Exchange (DDE) and a member of Dubai Gold & Jewellery Group. In 2018, Merchant was ranked 25 in the Forbes Middle East Top 100 Indian Business owners in the Arab world. In 2019, he was honored with the UAE permanent residency, known as the Golden Card, along with his family, for his contribution to the economy.
His selfless actions have not only brought relief to countless prisoners and their families but have also inspired others to contribute to society in their own way. In conclusion, Firoz Merchant is a shining example of a successful businessman who uses his wealth and influence to make a positive impact on the world. His commitment to helping the less fortunate, particularly those who are incarcerated, is a testament to his compassionate nature and his belief in the inherent goodness of humanity. Through his philanthropic endeavors, he has not only transformed the lives of thousands of prisoners but has also set an example for others to follow.